Monday 16 January 2012

Loyalty schemes can drive repeat business and lock customers into your brand


Customer loyalty schemes are an effective way to improve your customer retention levels.
The high cost of bringing in new business compared to retaining existing clients is undisputed so increasing your customer retention can significantly boost bottom line profits.

In today’s competitive marketplace customers are finding it easy to switch their products and services.
Loyalty schemes are a proven way to lock your customers in and improve your profitability.

If you want to build a loyal clientele, keeping your customer satisfied isn’t always enough.
The fact that your customers are satisfied doesn’t stop them from taking their business to a competitor who offers them something extra.

To increase loyalty, you need to recognise and reward your best customers.
A loyalty scheme can be used to incentivise and delight your most valued customers … that in turn can do wonders for your profitability.

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